Login   ||   Join
Do you find HappyHours.com useful?

Chance to WIN $100!!! Take the HappyHours.com Survey Now.

Press Release: Admiral Imports
Admiral Imports Positioned to be Leading U.S. Importer of Absinth

Admiral Imports has announced that it has been named the exclusive importer of "Green Fairy," "Djabel," and "Koruna" Absinths from the Czech Republic. The new acquisitions position Admiral Imports to be the leading U.S. importer of Absinth.

Absinth, a highly alcoholic spirit derived from several herbs including wormwood, contains the chemical "Thujone" which has been surrounded by myths about its effects. Although Absinth production probably dates back to the 1600s, it gained popularity in the early 1900s when cheap industrial producers began artificially coloring it with toxic chemicals like copper and zinc making people sick. Poor testing incorrectly linked the thujone to these illnesses. As a result, it became almost universally banned with the exception of what is now the Czech Republic where production continued uninterrupted. In 2007, the ban on Absinth in the U.S. was lifted.

Absinth is typically green from the natural herbs from which it is produced or from additives and became known by the moniker "la Fee Verte" or "Green Fairy" in English. Today, this name is the trademarked brand name of the Czech Absinth imported exclusively by Admiral Imports. "Green Fairy is based on a traditional Czech formula which has made it the Absinth by which all other Absinth is judged," said David Higgins, Director for Green Fairy Absinth. Green Fairy is 60% alcohol by volume and will retail for a suggested $59.

The two other Absinths being introduced to Admiral's portfolio are "Djable," and "Koruna." Djable, which translates to "Devil," is similar in nose and taste to Green Fairy and is bottled at 70% alcohol by volume with a suggested retail of $64. Koruna exhibits different characteristics than Green Fairy and Djabel, contains wormwood leaf sediment in the bottle and is 73% alcohol by volume with a suggested retail of $79.

"All three items have less licorice taste than their French and Swiss competitors making them mix well with fruit juices, soft drinks and energy drinks and thus more appealing to mixologists," Dan Lasner, Vice President of Sales and Marketing at Admiral Imports tells HappyHours.com.

Admiral Imports represents some of the finest international brands in the world such as Iceberg Vodka, Sheep Dip Blended Single Malt Scotch, Pig's Nose 5 Yr. Old Scotch Whisky, Voodoo Tiki Tequila, Berentzen Apfel, Green Fairy Absinth, Famega Vinho Verde, Luis Felipe Edwards wines from Chile, Royal Oporto, Wines of Real Companhia Velha, Wines from Bacalhoa, Tishbi wines from Israel, Fabiano Wines from Veneto, Fazi Battaglia wines from Marche, Italy, Villa Dante Toscana, Sielo Blu from Josef Brigl, Tosti Sparkling Wines from Piedmont, Italy, Torlasco wines and much more. For more information visit www.admiralimports.com.

© 2002 Happy Hours. All rights reserved.
HappyHours.com Inc. 49 Commodore Road, Chappaqua, NY 10514
Tel: (914) 238-2111   Fax: (413) 723-8955   Email: info@happyhours.com
Help | Privacy Policy | Terms of Use | Media Kit | Contact Us | About Us