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Press Release: Pernod Ricard USA
In an ABSOLUT World, True Taste Comes Naturally and with a Touch of the Tropics

World's Most Iconic Vodka Introduces its First Tropical Flavor ABSOLUT(R) MANGO

Today, ABSOLUT(R) VODKA invites consumers to indulge their five senses as the sweet smell, savory taste and exotic kick of the "king of fruits" explodes with the debut of ABSOLUT(R) MANGO. The world's most iconic vodka introduces its tenth flavor, adding a splash of the tropics to the brand's portfolio. Aromatic and juicy with a pronounced and genuine character of ripened mango, the taste is fruity and full-bodied. And, like all ABSOLUT flavors, ABSOLUT MANGO is made from all-natural ingredients and contains no sugar and no added preservatives.

"ABSOLUT MANGO has done exceptionally well in both the South American market and at Global Travel Retail, and we are eager to replicate that success in the U.S. market, as we offer bartenders and consumers the true taste of mango in their cocktails," Ian Crystal, Brand Director of ABSOLUT VODKA tells HappyHours.com. "ABSOLUT revolutionized the flavored vodka market in the mid-1980s and we continue to set the standard with exciting new flavors that have strong global appeal."

The most popular fruit in the world and a staple in Asian and Latin diets, mangos bring a touch of the tropics to decadent dishes and desserts. Now, bar, restaurant and nightclub patrons can experience the true taste of mango in a variety of signature cocktails, such as the ABSOLUT MANGO FIZZ, the ABSOLUT MANGO SPICE and the SAGE LADY.

World famous for its iconic bottle, the new ABSOLUT MANGO packaging reinforces its strong heritage in the field of design. The bottle design is artistic and asymmetrical, with a strong visual concept. It has more transparent glass than previous flavors and the decoration consists of mango fruit contours gathered in groups around the bottle. The colors - shades of green, red and yellow combined - are chosen to reflect all characteristics of the fruit and will stand out on back bars and add pizzazz when entertaining at home.

ABSOLUT MANGO Signature Cocktail Recipes



2 Parts Lemon-Lime Soda

Pour over ice and garnish with a lime.



1 Part Mango Nectar

2 Slices Jalapeno

1/2 Part Agave Syrup

3/4 Fresh Lime

Dash Orange Bitters

Muddle jalapeno, agave syrup and mango nectar. Add remaining ingredients.

Shake with ice and fine strain into a martini glass. Garnish with a

jalapeno slice.



2-3 Leaves Fresh Sage

3 Cucumber Slices

1 part Simple Syrup

1/2 part Cointreau(R)

Dash Peach Bitters

Muddle cucumber, simple syrup and sage. Shake with ice and fine strain

into a martini glass. Garnish with a spanked sage leaf.

For more ABSOLUT MANGO recipes, please visit absolutdrinks.com.

ABSOLUT VODKA has been committed to developing innovative flavors since the introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka. Since then, ABSOLUT has continued to bring a unique twist to common flavors with products such as ABSOLUT(R) MANDRIN(R), ABSOLUT(R) CITRON, ABSOLUT(R) KURANT(R), ABSOLUT(R) VANILIA(R), ABSOLUT(R) RASPBERRI(R), ABSOLUT(R) APEACH(R), ABSOLUT RUBY RED and ABSOLUT PEARS. ABSOLUT MANGO, the tenth flavored vodka to be added to the portfolio, cements ABSOLUT VODKA's leadership position in the flavored vodka category.

ABSOLUT MANGO is available in 750ml ($19.99 SRP) and 1L ($24.99 SRP) bottles.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT(R) Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

In addition to ABSOLUT(R), Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet(R) Single Malt Scotch Whisky, Chivas Regal(R) Scotch Whisky, Jameson(R) Irish Whiskey, Wild Turkey(R) Bourbon, Seagram's Extra Dry Gin(R), Beefeater(R) Gin, Plymouth(TM) Gin, Martell(R) Cognac, Malibu(R) flavored Rum, Kahlua(R) Liqueur, Hiram Walker(R) Liqueurs, Pernod(R) and Ricard(R); such superior wines as Jacob's Creek(R) and Brancott Estate(R); and such exquisite champagnes and sparkling wines as Perrier Jouet(R) Champagne, G.H. Mumm(TM) Champagne and Mumm Napa(R) sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

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