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Press Release: Diamond Estates Wines & Spirits Ltd.
Canadian Acting Legend Dan Aykroyd to Visit Winnipeg on Promotional Tour

Aykroyd to host several public bottle signings promoting Dan Aykroyd Wines, Patron Tequila and Crystal Head Vodka

Canadian acting legend Dan Aykroyd will visit Winnipeg on a wine and spirits promotional tour March 23-24, announced Murray Marshall, President and CEO of Diamond Estates Wines & Spirits Ltd, the award-winning wine and spirits agency that successfully produces and distributes Dan Aykroyd's Canadian wine.

Dan Aykroyd tells HappyHours.com, "I have fond memories of Winnipeg and its wonderful people from when I filmed the movie The Avro Arrow in the late 90's. My returning will be a unique opportunity for me to personally thank the people of Winnipeg for their kindness and support, sign some autographs and introduce people to my terrific Dan Aykroyd Discovery Series Canadian wines, my new vodka made in Newfoundland called Crystal Head, and for them to experience the ultimate in tequila, Patron".

Aykroyd will visit the following Liquor Marts where he will be hosting bottle signings open to the public:

Monday, March 23, 2009
Time: 11 a.m. - 1 p.m.
Location: Madison Square Liquor Mart
Address: 1600 Ness Avenue

Time: 3 p.m. - 5 p.m.
Location: Grant Park Liquor Mart
Address: Grant Park Shopping Centre

Tuesday, March 24, 2009
Time: 11 a.m. - 1 p.m.
Location: cityplace Liquor Mart
Address: 333 St. Mary Avenue

"Manitoba Liquor Marts regularly welcomes winery and spirit company principals to our market to discuss and promote their products," said Steve McConnell, Liquor Marts Marketing manager, "We're especially pleased that Dan Aykroyd has agreed to host three bottle signings to promote his award-winning Discovery Series wines, as well his Canadian-made Crystal Head vodka and ultra-premium Patron tequila."

Aykroyd will also be making a cameo appearance on March 23 in support of the Hunger for Hope charity event that will be held at Stereo Nightclub in Canad Inns Destination Centre Windsor Park.

Diamond Estates Wines & Spirits produces, distributes and markets its wines nationally from its own Niagara wineries and vineyards including Dan Aykroyd Wines, 20 Bees Winery, EastDell Estates, Lakeview Cellars, De Sousa Wines and Birchwood Estate Wines.

Diamond Estates Wines & Spirits Ltd. is an award-winning wine and spirits distribution and marketing agency for various international brands across Canada. Since inception, the company has grown to become one of Canada's top agencies representing some of the most compelling beverage alcohol brands in today's marketplace. For more information about Dan Aykroyd wines, please visit www.DanAykroydWines.com -- For more information about Diamond Estates Wines & Spirits, please visit www.diamondwines.com.

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